Challenge: Context scanning and future trends are often given as unilateral presentations- inspiring but not sticky. How can hands-on interactive activities bring future context research to life?

Method: Context scanning, card sorting

Result: Brand vision (north star) and creative (product) principles directly tied to future priorities

Team: Inesa Figueroa, Betsy Kalven, Vanessa Lee, Paola Meraz

Role: Future context research and synthesis, workshop activity design, participation, facilitation and capture

Duration: 4 weeks (research+discovery), 20 weeks (client workshops+strategy program)